Built for the climb. Engineered for the summit.

Peak CPA performance.

We scale PC games with quality players from traffic we control and sources you can name. Performance marketing and user acquisition on a CPA model: media buying, player funnels and data engineering, all in-house.

100% controlled trafficNo affiliates, no resold clicks, no fraud.
Data-focused, results-drivenWe merge many data sources to reach the objectives we set together.
Global player acquisitionWe grow your player base in every country and every language.
How we work

Three disciplines. One acquisition engine.

We connect gaming media buying, conversion funnels and data attribution, so each one makes the others better and every campaign is built to hit your CPA targets.

Media buying

Traffic we own, on platforms you know.

Our in-house buyers plan, launch and optimize every campaign themselves. No sub-affiliates, no resold clicks, no mystery sources. Each channel gets a clear job in your funnel.

We combine our own technology with a team of industry veterans who have run thousands of gaming campaigns. That gives us every tool we need to test new audiences and creatives quickly, optimize every day and scale winning campaigns to the next level, while hitting your acquisition targets with the player quality your game needs to succeed.

Acquisition funnels

Where tech meets creative for player conversion.

In-house solutions that make sure every player enters the most optimized sales funnel, from the first ad they see to the moment they start playing.

Creatives

Ads, trailers and visuals cut for each channel and audience, tested in rounds so the winners scale fast.

Page optimization

Fast landing pages tuned for conversion, with continuous A/B testing on every step.

Tech-driven multi-language

Pages and creatives in any language your players speak, served automatically to each player in their own language.

Sales funnels

Download, launcher and registration flows built for PC games, with quality checks at every step.

Data & attribution

The data we stand on.

We connect our technologies with your in-game data for a clear understanding of which traffic actually plays, and where to push next.

Clear traffic sources

Every player traced back to the platform, campaign and creative our media buyers used.

Funnel data

Each step of your sales funnel tracked, from first click to download, launch and registration.

Conversion & optimization

Conversions fed back to every channel daily, so budgets move to what works.

Quality scores

D1, D7 and D30 retention and first purchase, scored for every source.

Reports

Clear dashboards and weekly reports you can check anytime, with no black boxes.

Shared targets

Volume and quality targets we agree on together, so your success is our success.

Channels

Where PC players are, we are.

We buy media on the most recognized platforms on the market.

Meta Google Taboola Outbrain Bing Reddit YouTube Amazon Ads
The problem, and our answer

Where PC player acquisition breaks, and how we fix it.

The problem

Affiliate traffic is a black box

Affiliate networks accept traffic from unknown sources and pass it on unverified and unvalidated. That makes control over creatives and quality impossible, and studios end up paying for registrations that never become players.

Our answer

In-house media buying, every source named

We buy every campaign in-house, with clear source identification and quality validation built in from day one. Your players come from the most recognized platforms on the market: Meta, Google, Taboola, Outbrain, YouTube and more.

The problem

Funnels fall behind

Funnels that bring quality players need constant testing and creative direction. That effort is often pushed aside for other priorities, and every month without optimization turns into a major loss on your marketing investment.

Our answer

A dedicated funnel technology

Our dedicated tech system creates, optimizes and updates sales funnels in every language. Pages are tested continuously as campaigns run, so every dollar you spend is optimized along the way, from the first visit to the first session.

The problem

Blind data, blind optimization

Without control over their sources, networks can't optimize properly, and the data they share comes from blind sources. When the information is wrong from the very first click, it pollutes the whole chain of optimization that follows.

Our answer

Data you can trust from the first click

Because we control the data from the very first click, every campaign optimizes on real signals. Our data-driven technology keeps each source accountable to your player-quality goals and your budget, in every market we run.

Typical affiliate network
  • TrafficSub-affiliates you never see
  • SourcesHidden or vague
  • Optimized forRegistrations
  • ReportingNetwork dashboard
  • FraudYour problem
Apex Player Media
  • Traffic100% our own campaigns
  • SourcesEvery platform and campaign named
  • Optimized forRetention and revenue
  • ReportingCohorts in your own warehouse
  • FraudFiltered before you pay
Process

From first call to full scale in four steps.

STEP 1

Debrief

We start with a call to understand your targets, budget, creatives and the channels to cover.

STEP 2

Build

We set up attribution, create funnels and creative angles, and plug everything into our in-house optimization system.

STEP 3

Test

We launch on several channels and measure player quality, not just volume.

STEP 4

Scale

We invest your budget where it delivers the best ROI, then push overall volume to grow your game to new heights.

Let's talk

Ready to reach the summit?

Tell us about your game. We'll show you where your next players are.